OFFERINGS

Content Strategy • Content Creation • Content Management

CONTENT STRATEGY

Just showing up online isn't enough, and neither is posting random things without a plan. A content strategy gives your content direction: it helps you stand out, stay relevant, and be remembered.

Having a content strategy makes sure everything you post has a purpose, reaches the right people, and works toward what you actually want for your business, instead of getting lost in the noise. In short: it turns "just posting stuff" into something that really pays off.

A content strategy will...

•Keep you top of mind

•Build trust before buy

•Keep you top of mind

•Make your content measurable, not a guessing game

•Turn "just posting" into something with a purpose

•Help you stand out, even against bigger brands

THE FINAL PRODUCT

A ready-to-execute, feasible content strategy tailored to your brand’s needs and resources, delivered in a visual, easy-to-understand- document, that includes...

  • Research & analysis: A review of your current content, audience, brand and competitors, to understand what's working, what's missing, and where the opportunities are.

  • Strategy & creative concept: What you'll talk about, your creative angle, and guidelines for tone, style and visuals, all tailored to your brand and audience.

  • Content formats: Repeatable content ideas and an example posting plan, so you always know what to make and when.

  • Distribution: Which channels to use, how to promote your content, and the KPIs to track whether it's actually working.

  • Feasibility: An estimate of the budget, tools and resources needed to bring it all to life.

CONTENT CREATION

I can also turn your concepts and ideas into content that's ready to publish — created with the same attention to your brand and audience as the strategy behind it.

Depending on your needs, this can include:

  • Static visuals — post and story graphics for Instagram and other channels
  • Short-form video — filming and editing video for Reels, TikTok, and Stories
  • Content batching — producing a set of content in one go, so you have a ready supply to post from
  • Copywriting — captions, scripts, and other written content tailored to your brand's voice

CONTENT MANAGEMENT

Content is easy to deprioritize when the rest of the business needs you — but channels that go quiet lose momentum fast. I take the day-to-day off your plate, so your presence stays active and consistent without it eating into your time.

Depending on your needs, this can include:

  • Content strategy & calendar — planning what gets published, where, when, and why
  • Copywriting — website copy, blog posts, newsletters, and captions in your brand’s voice
  • Visual content — graphics, stories, and short-form video ready to publish
  • Scheduling & publishing — getting content live, on time, across your website, email, and social channels
  • Community management — replying to comments and messages, keeping engagement active
  • Performance monitoring — tracking what’s working and adjusting based on results

Every scope is tailored to what you need — whether that's full day-to-day management, or support in a specific area like a content calendar.