OFFERINGS

CONTENT STRATEGY

Without a clear strategy, even great ideas get lost, effort goes into content that doesn't land, and it becomes hard to tell what's actually working.

I build a research-based content strategy that gives your brand exactly that: direction. Depending on your needs this may include:

  • Content audit & research — a content audit of your existing channels, plus additional research where needed, such as interviews, competitor analysis, or an audience persona
  • A creative concept — a clear, ownable idea that ties your content together and makes it recognizable
  • Content ideas — concrete formats and topics built on that concept, ready to bring to life
  • An implementation plan — how it comes together in practice, so the strategy doesn't stay on paper
  • A monitoring plan — a way to track what's working and keep the strategy grounded in results, not guesswork

Every strategy is tailored to what makes sense for your needs — whether that's the full package or a more focused piece of it.

CONTENT CREATION

I can also turn your concepts and ideas into content that's ready to publish — created with the same attention to your brand and audience as the strategy behind it.

Depending on your needs, this can include:

  • Static visuals — post and story graphics for Instagram and other channels
  • Short-form video — filming and editing video for Reels, TikTok, and Stories
  • Content batching — producing a set of content in one go, so you have a ready supply to post from
  • Copywriting — captions, scripts, and other written content tailored to your brand's voice

SOCIAL MEDIA MANAGEMENET

Social media is easy to deprioritize when the rest of the business needs you — but channels that go quiet lose momentum fast. I take the day-to-day off your plate, so your presence stays active and consistent without it eating into your time.

Depending on your needs, this can include:

  • Content calendar — planning what gets posted, when, and why
  • Copywriting — captions and post copy in your brand's voice
  • Visual content — graphics, stories, and short-form video ready to post
  • Scheduling & publishing — getting content live, on time, across your channels
  • Community management — replying to comments and messages, keeping engagement active
  • Performance monitoring — tracking what's working and adjusting based on results

Every scope is tailored to what you need — whether that's full day-to-day management, or support in a specific area like a content calendar.